“In
order to succeed, your desire for success should be greater than your
fear of failure.” –Bill Cosby
I
took my daughter to a nearby park that I have not been to in a few
years. The park was designed so that kids 5 though 12 year olds will
be able to climb walls, do the monkey bars and navigate through mazes
that are challenging to the younger set. When I first started taking
her to the park when she was three or four, she was the bravest
little girl I ever met! She used the metal chain to climb up the
“steep” wall, at times using one hand to push me away to let me
know that she didn't need my help. She would try valiantly to go
from one end to the other of the monkey bar set, often making two or
three bars before falling and gathering herself up to try again.
Today, as a twelve year old, she left asking me if there were other
more challenging areas of the park that she and her friend could
navigate. When I told her that there were none, she wanted to leave
and try a different park that was more “age appropriate”.
What
does a kid outgrowing a park have to do with running your business?
It is amazing what you can achieve when you focus your time and
energy to accomplishing a task that seems impossible. It is
important to be focused on achieving and exceeding your goals that
you have for your business and not to be satisfied with hitting early
milestones. Once you have $100k a month in sales, go for $200k in
sales. Push yourself and your organization to go further than you
thought it was possible. You don't have the salespeople to hit your
target sales for your budget? Hire them! You can't find the extra
$50k in your budget to launch an online branding strategy that could
yield 3x the investment in the next six months? Find a lender that
will give you the funds you need to succeed. There are many reasons
why some people will not pursue a strategy because the easy answer is
not in front of them. The truth is that there are no “easy”
answers and that all entrepreneurs must face the dilemma of taking a
risk to bring their company to the next level. Don't be afraid to
take some calculated risks that could bring some long-term benefits
for you and your company. You might fall off the monkey bars and
bump your head on occasion, but as your successes pile up you will
look back at these obstacles and wonder what the big deal was.
Keep
Smiling!
Brian
Califano
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